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The Disaster That Was New Coke -

Unlock early access to all my videos and exclusive perks by becoming a BC Backer for just $1 a month! On April 23, 1985 Coca-Cola launched a new soft drink to replace its original formula. On April 23, 1985, Coca-Cola Company introduced a product it was sure would be a hit:

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  • On April 23, 1985 Coca-Cola launched a new soft drink to replace its original formula.
  • On April 23, 1985, Coca-Cola Company introduced a product it was sure would be a hit:
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Supporting Images

New Coke: Coca-Cola's 77-day product disaster
The People vs. Coke
New Coke
New Coke - A Complete Disaster?
The 1985 Launch of New Coke
The Untold Story of Why NEW COKE Failed | The New Coke Disaster, Explained
From the archives: Coca-Cola drinkers sound off on formula change in 1985
The Deserved Downfall of New Coke
All About New Coke - from The Excellence Files
1985: Coca-Cola launches new Coke
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New Coke: Coca-Cola's 77-day product disaster

New Coke: Coca-Cola's 77-day product disaster

On April 23, 1985, Coca-Cola Company introduced a product it was sure would be a hit:

The People vs. Coke

The People vs. Coke

Read more details and related context about The People vs. Coke.

New Coke

New Coke

The story of the Fake Thing. Create your own hated formula with Bespoke Post. Visit and use ...

New Coke - A Complete Disaster?

New Coke - A Complete Disaster?

Read more details and related context about New Coke - A Complete Disaster?.

The 1985 Launch of New Coke

The 1985 Launch of New Coke

Read more details and related context about The 1985 Launch of New Coke.

The Untold Story of Why NEW COKE Failed | The New Coke Disaster, Explained

The Untold Story of Why NEW COKE Failed | The New Coke Disaster, Explained

Get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And ...

From the archives: Coca-Cola drinkers sound off on formula change in 1985

From the archives: Coca-Cola drinkers sound off on formula change in 1985

Read more details and related context about From the archives: Coca-Cola drinkers sound off on formula change in 1985.

The Deserved Downfall of New Coke

The Deserved Downfall of New Coke

Unlock early access to all my videos and exclusive perks by becoming a BC Backer for just $1 a month!

All About New Coke - from The Excellence Files

All About New Coke - from The Excellence Files

Watch the complete program and over 350 more for $99 a year ($8.25 a month) when you subscribe to Trainflix®: ...

1985: Coca-Cola launches new Coke

1985: Coca-Cola launches new Coke

On April 23, 1985 Coca-Cola launched a new soft drink to replace its original formula. The